10 Client Acquisition Truths For Consulting Firms

Regardless of what market your firm serves, it’s pretty seriously divided among potential clients of different types. There are the top-drawer companies (some 0.5-2% of the market), the mediocre bunch (some 78% of the market) and the bottom feeders (some 20% of the market).

And unless you are into business sadomasochism (torturing yourself and your people to work too hard to offer low-quality services), it always makes sense to select your clients from the very tip of your target market iceberg.

But to be able to make intelligent choices about your market segments, let’s see the character traits each market segment exhibits, so we know what we’re up against.

And this is what we discuss this month's brain-fryingly exciting episode of Commando Consulting, entitled, 10 Client Acquisition Truths For Consulting Firms.

Share and enjoy!